In the iGaming industry another player joined in 2016 – Soft2Bet company, whose main specialisation lies in developing and implementing advanced platform solutions. The technological company quickly went through the stage from startup to globally recognised brand that doesn’t stop in its development. The company’s assortment includes many interesting comprehensive solutions for providers, as well as innovative products and services for online gaming and sports betting operators. As a result, it’s possible to influence the further development of the online gaming and sports betting industry worldwide.

Uri Poliavich – Entrepreneur, Investor, Visionary

Uri Poliavich is the founder of Soft2Bet company. He is a true professional in his field – an entrepreneur and investor whose leadership experience in online entertainment already exceeds 13 years. Even before founding his own brand, Uri actively worked in international business development, holding various positions. His collaboration with many companies and vast experience in the iGaming industry allowed him to apply strategic planning, operational management aspects, and develop innovative solutions in practice.

In his work, Poliavich adheres to a unique approach that is directly related to combining several important nuances:

• Innovations aimed at long-term perspective
• Company support at all stages of its gradual but confident development
• Preservation of practical value and lasting progress

Today, Uri continues to actively invest in his ideas, thanks to which he manages to advance the online entertainment sector only forward.

Soft2Bet Launch: The Company’s First Steps

The leading global company in the iGaming industry began its work in 2016. The main reason for launching the Soft2Bet startup: Uri decided to change and improve the online gaming sector, offering the public many interesting and new products and revolutionary gaming experience.

Today, Soft2Bet’s headquarters is located in Malta, and the team includes more than 100 specialists, each responsible for completing a specific list of tasks. At the same time, the company strictly complies with all regulatory requirements, guaranteeing responsible gaming: Soft2Bet operates under 19 licences in 11 jurisdictions.

Thanks to strategically important steps in the process of their work, Uri managed to achieve the following goals:

1. Strengthen interaction and work between different teams.
2. Prepare a solid foundation for future expansion of Soft2Bet’s global market presence.

Since 2016, Soft2Bet has managed to confidently enter several regulated markets at once, receiving recognition from industry leaders. The company’s assortment continues to expand through the creation of new products – these are innovative solutions that represent the future of online games and sports betting.

Revolutionary breakthrough: launch of Motivational Engineering Gaming Application (MEGA)

MEGA is a revolutionary platform from the Soft2Bet team, thanks to which gamification was brought to a new level. The team made a special emphasis on quality content that allows attracting the attention of players from around the world, increasing their overall engagement indicators. Additionally, gamers were offered completely customizable solutions. As a result, this platform helps quickly transform a passive player into an active one.

This is a modular engine specially designed to increase player engagement and LTV, differentiation in a competitive market and also Enhance player personalization. The strategic value of such a project is quite high. Increasing overall value, number of repeat visits, and emotional connection – all this was successfully implemented on the platform with one API call.

Real evidence or positive effect of MEGA

MEGA entered the market in 2023. Initially, this platform was planned for seamless integration with various operators: both online casinos and sportsbooks.

What MEGA offers:

• flexible rewards for players;
• intelligent bonus triggers;
• advanced user segmentation taking into account different criteria;
• higher engagement.

With MEGA’s capabilities, it was possible to establish a completely new industry standard for quality, player engagement, and business profitability. The formula for such achievements is quite simple: next-level gamification + real impact on revenue.

Soft2Bet Invest – Fund for Financial and Business Support

No less important decision by the Soft2Bet team was launching the iGaming Innovation Fund with capital of 50 million euros. The fund was launched in July 2024, and the main goal of such a project was financial and business support for companies and entrepreneurs working in the field of iGaming and casual games, wanting to advance their own ideas and activities to a new level.

Thanks to Soft2Bet Invest, the company once again proves its direction and policy aimed at industry development. Uri willingly helps the new generation actively develop and make their own contribution to the development of the iGaming and casual games sphere.

B2B and B2C: Soft2Bet’s dual growth strategy

Uri Poliavich adheres to a dual growth strategy in his work and in leading Soft2Bet company. This means that in the brand development process, orientation is directed at the consumer, with B2B platform licensing. Today, the company successfully creates and manages its own brands, and offers special modular technologies for external partners across European countries.

Thanks to this strategy, it’s possible to guarantee both flexibility and simultaneous business sustainability. For example, in the case of B2C operations, quality analytics will be provided, and stimulation of innovative solutions is launched. As for the advantages of B2B partnership, they are responsible for stable profitability and scalability. Maintaining such perfect balance, it’s much easier for Soft2Bet company to adapt to various changes and unforeseen situations regarding regulation of consumer trends in different markets.

List of popular B2C iGaming brands

Multiple iGaming brands are represented in Soft2Bet company’s portfolio, which exercises careful control over each product’s management. When creating such brands, specialists emphasized unique, localized gaming experience that would be equally useful for any market.

In the B2C iGaming segment, under the leadership of Uri and his team of professionals, the following licensed brands are already successfully operating:

• Betinia (Denmark, Sweden).
• Campobet (Denmark, Sweden).
• Tooniebet (Ontario, Canada).
• Quickcasino (Sweden).
• Don.ro (Romania).

Each brand offers a diverse list of games that differ in their own style, theme, and direction. They are all united by localized language support. As a result, gamers can confidently count on engaging, exciting gaming process with maximum immersion.

While creating and launching new projects or brands, Soft2Bet moves forward, expanding on its previous achievements. After all, the field of innovative gaming technologies and solutions is quite diverse and wide. Focusing on a specific list of markets, the company manages to provide all necessary guarantees to its own brands and partners for sustainable growth and development in the right direction.

Advanced solutions for B2B-iGaming operators: complete integration

Soft2Bet provides services for B2B-iGaming operators, performing the function of a reliable partner. The company performs supplier functions, offering ready-made solutions capable of leading to success in regulated markets. The assortment offers fully customizable platforms that were created taking into account all aspects and needs of each regulated market. Working with platforms in the B2B-iGaming sphere became possible thanks to the MEGA gamification platform, PAM management system, and others.

Relevant Soft2Bet solutions for complete integration:

• Interface customization aimed at obtaining individual user experience.
• Extensive gaming portfolio for online casino gaming.
• Competitive offers for sports betting – sportsbooks.
• Risk management, customer support, compliance with regulatory requirements, and other equally relevant managed services.
• Connecting operators to gain access to a wide list of payment providers and payment methods. Payment integration is aimed at ensuring uninterrupted transaction processes.

Working in the field of regulation and complete integration, the Soft2Bet team does everything possible so that operators get the opportunity to increase their players’ engagement in the process. This not only retains their attention but also multiplies the income of companies and entrepreneurs.

Responsible Gambling: A Core Value

Soft2Bet’s main thing is they really care about making sure gambling is done responsibly. The company’s platform is set up to make sure everyone plays by the rules and doesn’t go overboard with deposits or gaming. This isn’t just slapping on some responsible gambling stuff as an extra; it’s woven right into the heart of the whole platform. Soft2Bet believes that being responsible when gambling isn’t just a bonus, it’s the core of what they do.

Soft2Bet’s got this whole risk thing under control with a solid system that’s got teams keeping an eye on compliance, instant warnings when something’s off. A proactive approach means operators can chat with players who might be in trouble before things get worse, showing Soft2Bet really cares about doing the right thing for the long run.

Modular Design for Speed and Flexibility

The way Soft2Bet’s platform is built with different parts that can be mixed and matched has really helped them do well. This platform’s totally flexible, so operators can tweak it to fit whatever they need, like just casino games, sports betting, or both. This kind of adaptability means that the folks running the show can switch things up fast when the market or rules change, without having to redo everything from scratch.

Each feature is customized and managed through a unified dashboard, encompassing:

1. bonus dynamics,
2. CRM tools,
3. KYC mechanisms,
4. and ensuring full integration into casino and sportsbook partnerships.

All the key features on the site is all in one place on the dashboard, so operators can handle their work from one spot. This way cuts down on the headache and makes things run smoother, so the folks running the show can concentrate on making their brands bigger instead of getting tangled up in tech stuff. Soft2Bet’s quick way of rolling out new stuff, different areas, and new brands has made it a top pick for a lot of iGaming operators.

Recognition and Various Awards

The best confirmation that Soft2Bet is doing everything right is called the international recognition of the company and receiving various awards and recognitions.

Important industry awards for the company:

• iGaming Sword Award 2023 within the iGaming NEXT conference – “Turnkey Solutions Provider of the Year”
• Global Gaming Awards EMEA 2025 in the iGaming industry – “Platform Provider of the Year”
• Global Gaming Awards EMEA 2025 (for MEGA) – “Product Launch of the Year”

Uri received one personal award “Executive of the Year” of the Global Gaming Awards EMEA 2025, organised by Gambling Insider.

All received awards and recognition from industry leaders testifies that Soft2Bet’s striving for innovative solutions and excellence is welcomed 100%.

Unique Features of Soft2Bet Company

Getting to know Soft2Bet company can be continued by studying its main distinctive features:

• Accessibility and global reach. Soft2Bet provides access to all its brands and innovative solutions, and orientation to an international audience is confirmed by support for more than 20 languages and more than 70 payment methods.
• Diverse gaming portfolio that includes 12,500+ various games from 100 leading providers. Soft2Bet has created a comprehensive gaming ecosystem for obtaining the necessary gaming experience.
• Integration with flexibility focus – each operator gets the opportunity to independently configure gamification strategy. Therefore, operators can control the list of engines used to apply an individual approach to various demographic characteristics of their players.
• Customisable gamification features thanks to the launched MEGA platform. All actions (choosing avatars, collectibles, and other) are aimed at creating a unique gaming experience.

Soft2Bet regularly improves and strengthens its compliance protocols to guarantee a high degree of player protection. After all, today the company already successfully works with strict licensing standards.

Building the Future of iGaming

Soft2Bet isn’t just about giving out the tools; they’re all about pushing the iGaming scene forward with exciting new features, making sure they’re doing the right thing, and sticking to the rules. Soft2Bet provides an adaptable platform, demonstrates a strong commitment to safe gambling practices, and actively pursues growth in new markets. Soft2Bet is leading the way in the evolution of online gaming, whether it’s through the introduction of groundbreaking features like MEGA, its strong commitment to regulatory compliance, or its ability to adapt to new markets.

As the gambling industry keeps expanding, Soft2Bet is staying ahead of the game, guiding operators through the tricky digital gambling scene and making sure players have a secure and fun place to play. Soft2Bet’s got a solid base in tech, rules, and fair play, and they’re setting up the iGaming world for a bright future.

Uri Poliavich, the founder of Soft2Bet, is a huge reason why the company’s doing so well. Poliavich, with his legal know-how, spotted a chance to shake things up in the iGaming world by setting up a system that would give operators a leg up and keep players safe. Under his leadership, Soft2Bet has become an international company, now with a team of over 100 and branches in key markets worldwide.

Poliavich’s idea for Soft2Bet is all about growing steadily, doing the right thing, and coming up with new stuff. He’s really committed to making sure the company stays on top of the responsible gambling game and keeps pushing the tech boundaries in iGaming to set the trends for the future.